Why Podcasts are Taking Over the World
Podcasts have become one of the most popular media types on the internet, with more than 125 million users tuning in every week. People are listening to podcasts to learn about new topics, hear a new perspective or catch up on shows they missed. And companies are starting to notice. They’re creating their own podcasts to provide a service their website visitors already enjoy. In fact, of the more than 4,500 podcast episodes available on iTunes, Business Insider reports that around 70 percent of them are from businesses. So, what is a business to do? How can they start soundcloud plays and leverage the powerful medium to connect with their audience? Here are four ways podcasts can benefit your business.
Podcasts are highly engaging
One of the most important benefits a podcast offers i...









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